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Text to voice About 20-25% of mobile queries are voice searches, depending on who you believe at Google. While it’s clearly too early to declare the death of text searches, voice search is an emerging area that marketers need to pay attention to in the future. Voice search will continue to increase as consumer adoption of virtual assistants (eg Siri, Alexa) increases. How marketers can master this change: More voice searches, more answers. Voice search

will bring different types of search results because the majority of voice searches are questions (who, what, where, when, why, how). Luckily for marketers, these questions also reveal user intent. Identify high-intent keywords and optimize content that answers those questions to ensure your brand will be found in evolving SERPs. Rising voice search urge. People are embracing voice search because it’s now more jewelry retouching service accurate and helpful than ever - it’s faster and easier than typing on a smartphone keyboard. By 2020, 50% of all searches will be voice searches, according to a forecast from comScore. Identify and provide content in a format that meets the needs of these types of searchers. Be smart with intelligent agents. Many voice searches take place at home, additionally in the car or on the go, resulting in a more connected world. These intelligent agents use

semantics, search history, and user interests and behaviors to deliver the best results. So make sure the content matches the intent and interests of the customers at the right point in the decision-making process. Be the best answer. Forrester analyst Collin Colburn shares some interesting insights on this topic in this Forrester blog. 5. From data to machine learning Google relies in part on machine learning, in the form of RankBrain, to make sense of massive amounts of data and deliver the best possible search results to users. As marketers, we also need to turn to