You can then use your curated, customer-submitted content assets to create social media ads and galleries. Released tool opens up sellers’ options even more, as it allows you to automate the entire process of asking people on social media for permission to use their content in your marketing materials. Advertising Continue reading below Add a badge to your content recommendation. One of the biggest problems associated with sharing content posted by other people is that you end up losing traffic. When you link to someone else’s pages, you’re essentially telling your audience to click away from your post to watch someone else’s post instead. Over the past year or two, we’ve seen the rise of URL that circumvent this pitfall by layering the branded content elements of the share on top of the original page. A particularly powerful example is Start A Fire, which allows us to add a badge to content with custom links to additional content suggestions.
It’s a great way to capture additional traffic and clicks without compromising your image masking service third-party content shares. You can use it when sharing content on your social channels, on your blog or on your newsletters to bring the traffic you sent to another site back to yours. Start A Fire integrates with many leading CMS platforms, social media scheduling dashboards, and email marketing tools so your Start A Fire URLs automatically and seamlessly exit through these canals. Advertising Continue reading below Group yours in a hub A content center is like a next-gen blog. Here, you can bundle items shared by others, hosted content items, and additional promotions into one convenient interface.
Everything is presented as a branded experience, giving your audience a trusted destination to discover content from many sources, all on your site. Using beacons and smart division of labor across your team, it’s easy to create personalized feeds within your hub that target specific personalities, topics, and influencers. You can even add your own call-to-action buttons and links to each of your content items. This is great for giving your team a structured destination to share content with different audience segments as well as each other. Advertising Continue reading below You can use tools like aggregated content, including blogs, videos, eBooks, and social media posts, all in one place. Organization across channels Take the time to thoroughly research and implement content tools, distribution methods, and influencer relationships.